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![](https://static.wixstatic.com/media/f1d348_96d493c37c3a44aebf9b3b0d4f12a621~mv2.jpg/v1/fill/w_279,h_186,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f1d348_96d493c37c3a44aebf9b3b0d4f12a621~mv2.jpg)
![Simona Doyle - Digital Multimedia Artist](https://static.wixstatic.com/media/f1d348_ae43c3565c59456e83d0a0c08c5f3d83~mv2.png/v1/fill/w_156,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Simo%252520Sig%252520Only%252520Black_edited_e.png)
Simo - Digital Multimedia Artist
I am a MultiMedia Artist who believes that a single photo, static by nature, could become, using manipulation, de-contextualisation, and fragmentation, visually so revolutionised to offer a new reality that stimulates the viewer s' curiosity and emotions.
WHAT
Can photography ever become art?
Photographs have always been manipulated to suit political, economic and social ends! But what if a single photograph is manipulated to create something entirely new: shouldn't that be considered art?
WHEN
A trip to Berlin in 2017 forever changed my perception of photography as I knew it.
The sheer scale and audacity of the floor-to-ceiling photographic artwork on view in some of Berlin's Art Galleries inspired me to search through all my 9.000 exotic photos with a different eye.
The Berlin experience told me that the time had come to allow experimentation with software, colour and textures to achieve a fragmentation style that would intrigue the viewer and carry them through a treasure hunt.
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HOW
Over the last few years, I have created a unique style in Digital Art that uses a vast archive of images from my regular trips to remote places. I aim to offer a new kind of augmented reality by creating a profoundly layered style of artwork created by the controlled addition of light and subtle colour.
My work is suitable for a large-scale installation. The visual fragmentation of the work is achieved through techniques that allow for unusual patterns; those techniques help generate repetitive patterns, and rhythmic repetition, achieving multiple layers of colour, textures and light. The pictorial outcome stimulates the viewer's curiosity and interpretation.
WHERE
My inspirations come principally from the work of:
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M.C.Escher (1898-1972) - A highly regarded Dutch graphic artist and photographer whose main subjects were Rome and the Italian countryside. Later, Escher became better known for his detailed engravings, through which he achieved bizarre optical and conceptual effects through symmetry, repetition, and patterns. He made such effects more dramatic by manipulating light by relying on highly contrasting black-and-white effects.
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Maurizio Galimberti (b. 1956) - This contemporary Italian artist is considered the greatest exponent of Italian instant Polaroid photography. Galimberti has created a new way of interpreting the photographic image by replacing the static expectations of an image with a unique fragmented style. This pictorial mosaic approach presents his subjects through a very personalised and manipulated perspective.
![](https://static.wixstatic.com/media/f1d348_210785173b584dd69d084078894f6b9f~mv2.jpg/v1/fill/w_533,h_344,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f1d348_210785173b584dd69d084078894f6b9f~mv2.jpg)
![](https://static.wixstatic.com/media/f1d348_4d25f166ed19454b86f4a5ff865cfc13~mv2.jpg/v1/fill/w_533,h_438,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f1d348_4d25f166ed19454b86f4a5ff865cfc13~mv2.jpg)
![Galimberti.jpg](https://static.wixstatic.com/media/f1d348_1486c93ddfc24446a66d52536f9d2433~mv2.jpg/v1/fill/w_529,h_409,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Galimberti.jpg)